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January 10, 2025
Satisfied Customers Say They Get More Benefit from Merchant-Specific Offers, (% of US cardholders who use maximum possible benefits, by reward type and satisfaction, Nov 2024)
Methodology
Data is from the January 2025 PYMNTS Intelligence and Banyan report titled "Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement." 2,826 US cardholders were surveyed during October 23-November 7, 2024. The sample was balanced based on census data, including demographics such as income, age, and education. Banyan is a receipt data platform for merchants.Chart Title
Satisfied Customers Say They Get More Benefit from Merchant-Specific Offers, (% of US cardholders who use maximum possible benefits, by reward type and satisfaction, Nov 2024)Publication Date
January 10, 2025