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Boost your brand and generate demand with media programs.

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Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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July 23, 2025

Fragmentation Is a Barrier for Ad Buyers Looking to Invest in Retail Media Networks (RMNs) (% of ad buyers in Europe, May 2024)

Featured In

Retail Media Advertising in France, Germany, and the UK

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Chart Title

Fragmentation Is a Barrier for Ad Buyers Looking to Invest in Retail Media Networks (RMNs) (% of ad buyers in Europe, May 2024)

Publication Date

July 23, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Retail Media Advertising in France, Germany, and the UK

Topics

Digital Advertising Retail Media

Europe

Fragmentation Is a Barrier for Ad Buyers Looking to Invest in Retail Media Networks (RMNs) (% of ad buyers in Europe, May 2024) | EMARKETER