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March 24, 2025

Nearly 90% of Ad Industry Orgs Expect Scaled AI Adoption Across the Campaign Life Cycle by 2027 (% of AI experts at US brands, agencies, and publishers, by stated timeline to full-scale adoption of AI into their media campaign life cycles, Jan 2025)

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Ad Measurement Trends H1 2025 Platforms' AI push is an existential threat to agencies

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Nearly 90% of Ad Industry Orgs Expect Scaled AI Adoption Across the Campaign Life Cycle by 2027 (% of AI experts at US brands, agencies, and publishers, by stated timeline to full-scale adoption of AI into their media campaign life cycles, Jan 2025)

Publication Date

March 24, 2025

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Ad Measurement Trends H1 2025 Platforms' AI push is an existential threat to agencies

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Artificial Intelligence (AI)United States

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