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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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September 1, 2024

TikTok Is Seeing the Largest Quarter-to-Quarter Price Fluctuations (% change in US social ad and YouTube ad cost per thousand (CPM), Q1 2024-Q1 2025)

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Social Ad CPMs Forecast 2024

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Chart Title

TikTok Is Seeing the Largest Quarter-to-Quarter Price Fluctuations (% change in US social ad and YouTube ad cost per thousand (CPM), Q1 2024-Q1 2025)

Publication Date

September 1, 2024

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Featured In

Social Ad CPMs Forecast 2024

Topics

Cost per Thousand (CPM)United States

TikTok Is Seeing the Largest Quarter-to-Quarter Price Fluctuations (% change in US social ad and YouTube ad cost per thousand (CPM), Q1 2024-Q1 2025) | EMARKETER