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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 1, 2023

Shoppers of All Ages Turn to Search Engines After Discovering New Brands and Products on Social Media

Featured In

Gen Z’s Path to Purchase How Gen Z evaluates new brands and products

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Shoppers of All Ages Turn to Search Engines After Discovering New Brands and Products on Social Media

Publication Date

November 1, 2023

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Featured In

Gen Z’s Path to Purchase How Gen Z evaluates new brands and products

Topics

Z-Internal