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June 7, 2023
Values That US Gen Z Wants Brands/Companies Where They Shop to Support, March 2023 (% of respondents)
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Gen Z favors brands that support mental health, sustainability, and equityGen Z's growing buying power pushes companies to innovateGen Z’s Take on HealthcareConsumers say they want sustainable products, but without any tradeoffsAmazon takes a significant step to replace plastic packaging with paper Shoppers want to be sustainable, but are unwilling to change their buying patternsAsics looks to a recyclable running shoe to reduce its carbon footprint Right-wing pressure drives companies to pull back from social issues Unilever kicks off the sale of its Ben & Jerry’s-led ice cream division to sharpen its focus on business rather than activismSome life insurance products outside of the US show signs of turning greenBrands feel pressure to commit to DEI as boycotts kick offWhy brands investing in Mental Health Awareness Month mattersChart Title
Values That US Gen Z Wants Brands/Companies Where They Shop to Support, March 2023 (% of respondents)Publication Date
June 7, 2023
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