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October 16, 2025
Channels/Locations Where US Holiday Shoppers Plan to Make Holiday Season Purchases, Oct 2025 (% of respondents)
Methodology
Data is from the October 2025 National Retail Federation (NRF) report titled "Holiday 2025 by the Numbers." 8,247 US consumers ages 18+ were surveyed online by Prosper Insights & Analytics during October 1-7, 2025.