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June 30, 2025

Anonymous Devices vs. Identified Users Day 30 Activation Rate Worldwide, by App Category, Q4 2022-Q2 2025

Anonymous Devices vs. Identified Users Day 30 Activation Rate Worldwide, by App Category, Q4 2022-Q2 2025

Methodology

Data is from Airship benchmarks between October 2022-June 2025. Apps with more than 100K monthly active users are included in the overall average. Apps that use device sign-in/sign-up are included in the identified users group.

Featured In

App activation rates much higher with identified users

Sources

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Chart Title

Anonymous Devices vs. Identified Users Day 30 Activation Rate Worldwide, by App Category, Q4 2022-Q2 2025

Publication Date

June 30, 2025

Sources

Featured In

App activation rates much higher with identified users

Topics

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Worldwide

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