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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Read through guides, explore resource hubs, and sample our coverage.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 24, 2025

Experience With Buying Products Directly on Social Media According to US Gen Z vs. Older Adults, July 2025 (% of responses)

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Chart Title

Experience With Buying Products Directly on Social Media According to US Gen Z vs. Older Adults, July 2025 (% of responses)

Publication Date

July 24, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Consumer Behavior Social Commerce Adults Generation Z United States

Experience With Buying Products Directly on Social Media According to US Gen Z vs. Older Adults, July 2025 (% of responses) | EMARKETER