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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 26, 2025

US Adults Who Have Tried a Private-Label Product Because It Was a Dupe of a Name-Brand Product, by Income Level, April 2025 (% of respondents)

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Chart Title

US Adults Who Have Tried a Private-Label Product Because It Was a Dupe of a Name-Brand Product, by Income Level, April 2025 (% of respondents)

Publication Date

June 26, 2025

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Topics

Consumer Behavior Income United States

US Adults Who Have Tried a Private-Label Product Because It Was a Dupe of a Name-Brand Product, by Income Level, April 2025 (% of respondents) | EMARKETER