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Read through guides, explore resource hubs, and sample our coverage.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 24, 2025

Reasons Consumers Worldwide Prefer Human Representatives* vs. AI Agents**, Feb 2025 (% of respondents in each group)

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Chart Title

Reasons Consumers Worldwide Prefer Human Representatives* vs. AI Agents**, Feb 2025 (% of respondents in each group)

Publication Date

June 24, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Customer Experience Artificial Intelligence (AI)

Worldwide