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May 21, 2025

Select Items That US Buy Now, Pay Later (BNPL) Users Have Purchased Using BNPL, April 2025 (% of respondents)

Select Items That US Buy Now, Pay Later (BNPL) Users Have Purchased Using BNPL, April 2025 (% of respondents)

Methodology

Data is from the May 2025 LendingTree report titled "BNPL Tracker: 41% of Users Late in Past Year, More Using Loans for Groceries" conducted by QuestionPro. 2,000 US adults ages 18-79 were surveyed online during April 2-3, 2025. Quotas were used to develop a nationally representative sample.