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May 29, 2025

Reasons Companies Participate in Pride Month According to US LGBTQ Adults, Jan 2025 (% of respondents )

Reasons Companies Participate in Pride Month According to US LGBTQ Adults, Jan 2025 (% of respondents )

Note

Shares of respondents who didn't offer an answer are not shown.

Methodology

Data is from the January 2025 Pew Research Center report titled "The Experiences of LGBTQ Americans Today." 3,959 US LGBTQ adults were surveyed as part of Wave 160 of the American Trends Panel (ATP) during Jan 8-19, 2025. The margin of error is +/-2.2 percentage points.

Featured In

LGBTQ+ adults see self-interest in corporate Pride Consumers care about brands’ participation in Pride Month Data Drop: 5 Charts on LGBTQ+ Consumers in 2025

Sources

Pew Research Center

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Chart Title

Reasons Companies Participate in Pride Month According to US LGBTQ Adults, Jan 2025 (% of respondents )

Publication Date

May 29, 2025

Sources

Pew Research Center

Featured In

LGBTQ+ adults see self-interest in corporate Pride Consumers care about brands’ participation in Pride Month Data Drop: 5 Charts on LGBTQ+ Consumers in 2025

Topics

Consumer Behavior LGBTQ+United States

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