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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 6, 2025

Ad Features Most Likely to Entice US Adults to Purchase a Product They Did Not Intend to Buy on That Shopping Trip, March 2025 (% of respondents)

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Chart Title

Ad Features Most Likely to Entice US Adults to Purchase a Product They Did Not Intend to Buy on That Shopping Trip, March 2025 (% of respondents)

Publication Date

June 6, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Promotions Consumer Attitudes on Marketing In-Store Shoppers & Buyers Retail Marketing United States