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Key decision-makers share why they find EMARKETER so critical.

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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 8, 2025

Top Reasons Influencer Followers vs. Internet Users Worldwide Research or Purchase After Seeing Products on Social Platforms, Sept 2024 (% of respondents)

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Chart Title

Top Reasons Influencer Followers vs. Internet Users Worldwide Research or Purchase After Seeing Products on Social Platforms, Sept 2024 (% of respondents)

Publication Date

April 8, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Social Commerce Influencer Marketing

Worldwide

Top Reasons Influencer Followers vs. Internet Users Worldwide Research or Purchase After Seeing Products on Social Platforms, Sept 2024 (% of respondents) | EMARKETER