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April 17, 2025

Trends Expected to Shape the Next Decade of Digital Advertising According to Senior Agency Professionals Worldwide, March 2025 (% of respondents)

Trends Expected to Shape the Next Decade of Digital Advertising According to Senior Agency Professionals Worldwide, March 2025 (% of respondents)

Note

Respondents were asked, "Which of the following trends do you believe will most shape the next decade of digital advertising?"

Methodology

Data is from the April 2025 Basis Technologies report titled "2025 Advertising Agency Report." More than 170 senior agency professionals worldwide were surveyed during March 2025.