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April 15, 2025
Likelihood That US Adults Use an AI Tool to Research Potential Purchases, April 2025 (% of respondents)
Note
Respondents were asked, "How likely or unlikely are you to do the following things: Use an AI tool like Chat GPT or Copilot to research potential purchases?" Data was provided to EMARKETER by Attest. This data is being featured as part of our special coverage of AI in Marketing.
Methodology
Data is from the April 2025 Attest "Brands and technology: AI survey." 1,000 US adults ages 18-67 were surveyed on April 2, 2025.