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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 9, 2025

Tech Devices US Adults Have Purchased or Plan to Purchase Before Potential Tariffs Increase Prices, March 2025 (% of respondents)

Tech Devices US Adults Have Purchased or Plan to Purchase Before Potential Tariffs Increase Prices, March 2025 (% of respondents)

Note

This data is being featured as part of our special coverage on the impact of tariffs.

Methodology

Data is from the April 2025 CNET "Tariff Survey 2025" conducted by YouGov. 2,305 US adults ages 18+ were surveyed online during March 3-5, 2025. Results have been weighted to be representative of the US adult population.

Featured In

Buy now or pay more later: Tech faces tariff turmoil

Sources

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Chart Title

Tech Devices US Adults Have Purchased or Plan to Purchase Before Potential Tariffs Increase Prices, March 2025 (% of respondents)

Publication Date

April 9, 2025

Sources

Featured In

Buy now or pay more later: Tech faces tariff turmoil

Topics

Consumer Behavior Consumer Electronics Mobile Devices United States

Daily News

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Shoppers trust genAI more than brand websites for purchase advice

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

How marketers can embrace Gen Alpha’s spending power

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GLP-1 drugs dominate prescription TV ad spend

GLP-1 drugs dominate prescription TV ad spend

Financial media networks offer rich data but struggle to drive purchases

Financial media networks offer rich data but struggle to drive purchases

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

JPMorgan claims its first open banking victim: Visa

JPMorgan claims its first open banking victim: Visa

ESPN’s evolution to a DTC brand has begun

Soccer is booming ahead of the World Cup. Where is Apple TV+?

Soccer is booming ahead of the World Cup. Where is Apple TV+?

Perplexity payment model offers publishers a cut for AI content usage

Perplexity payment model offers publishers a cut for AI content usage

Gen Zers are committed to saving money but using the wrong products to get there

Gen Zers are committed to saving money but using the wrong products to get there

Retail buyers adjust order strategies amid holiday uncertainty

Retail buyers adjust order strategies amid holiday uncertainty

Counterfeits are a growing problem for the luxury industry

Counterfeits are a growing problem for the luxury industry

Latest Reports

Banking Trends H2 2025

Banking Trends H2 2025

Latin America Retail Media Ad Spending Forecast 2025

Latin America Retail Media Ad Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Infopack: South Korea Digital and Consumer Landscape 2025

Infopack: South Korea Digital and Consumer Landscape 2025

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

US B2B Martech Spending Forecast 2025

US B2B Martech Spending Forecast 2025

Consumer Distrust in Healthcare 2025

Consumer Distrust in Healthcare 2025

Infopack: Japan 2025

Infopack: Japan 2025

Infopack: Video Games 2025

Infopack: Video Games 2025

What the Rise of GenAI Assistants Means for Retail Media

What the Rise of GenAI Assistants Means for Retail Media

Real-Time Payments Trends 2025

Real-Time Payments Trends 2025

US Social Ad CPMs Forecast 2025

US Social Ad CPMs Forecast 2025

Triopoly Advertising Earnings Q2 2025

Triopoly Advertising Earnings Q2 2025

US Time Spent vs. Ad Spending 2025

US Time Spent vs. Ad Spending 2025

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