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November 19, 2024

Factors That Contributed to US Shoppers' Most Recent Online Impulse Purchase, Sep 2024 (% of respondents)

Factors That Contributed to US Shoppers' Most Recent Online Impulse Purchase, Sep 2024 (% of respondents)

Methodology

Data is from the November 2024 GALE report titled "From Clicks to Culture: Decoding the Identity Signals in Online Shopping." 2,000 US consumers ages 18+ were surveyed during September 2024.