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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 12, 2024
Actions US CMOs Say Their Company Has Taken in the Wake of Third-Party Cookies Disappearing, Feb 2022 & Sep 2024 (% of respondents)
Note
Respondents were asked, "In the wake of third-party cookies disappearing, which actions has your company taken?"Methodology
Data is from the November 2024 Duke University's Fuqua School of Business "The CMO Survey: Managing the Challenges of Marketing Technology, Privacy, and Marketplace Threats" commissioned by Deloitte and American Marketing Association. 260 US CMOs were surveyed online during September 4-25, 2024. 97.2% of respondents were VP-level or above at for-profit companies. Respondents identified their company's business focus as B2B product (30.1%), B2B services (28.2%), B2C product (29.7%), or B2C services (12.0%) with sales revenues of less than $25 million (18.7%) or more than $26 million (81.3%) with number of employees of fewer than 100 (19.6%) or more than 100 (80.4%) from various industries.Chart Title
Actions US CMOs Say Their Company Has Taken in the Wake of Third-Party Cookies Disappearing, Feb 2022 & Sep 2024 (% of respondents)Publication Date
November 12, 2024
