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November 14, 2024

Ownership of AI Initiatives Among UK/US Marketers, Oct 2024 (% of respondents)

Note

Respondents were asked, "Who owns AI adoption in your organization?"

Methodology

Data is from the November 2024 Invoca "The State of AI in B2C Digital Marketing Report." 600 UK/US marketers were surveyed online during October 4-15, 2024. Respondents were ages 18+, full-time marketing employees in a position of manager or above with input related to software/technology vendor selection. Respondents include employees at B2C or both B2C and B2B companies with 100 or more employees.

Featured In

Marketing leaders are driving AI initiatives

Sources

Invoca

Chart Title

Ownership of AI Initiatives Among UK/US Marketers, Oct 2024 (% of respondents)

Publication Date

November 14, 2024

Sources

Invoca

Featured In

Marketing leaders are driving AI initiatives
Topics
Artificial Intelligence (AI)United KingdomUnited States

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