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November 14, 2024
Ownership of AI Initiatives Among UK/US Marketers, Oct 2024 (% of respondents)
Note
Respondents were asked, "Who owns AI adoption in your organization?"Methodology
Data is from the November 2024 Invoca "The State of AI in B2C Digital Marketing Report." 600 UK/US marketers were surveyed online during October 4-15, 2024. Respondents were ages 18+, full-time marketing employees in a position of manager or above with input related to software/technology vendor selection. Respondents include employees at B2C or both B2C and B2B companies with 100 or more employees.Featured In
Marketing leaders are driving AI initiativesSources
Chart Title
Ownership of AI Initiatives Among UK/US Marketers, Oct 2024 (% of respondents)Publication Date
November 14, 2024