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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 1, 2024

Gen Z and Millennials Will Account for Over 70% of US Social Buyers Collectively in 2025 (% of total US social buyers, by generation, 2024 & 2025)

Gen Z and Millennials Will Account for Over 70% of US Social Buyers Collectively in 2025 (% of total US social buyers, by generation, 2024 & 2025)