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September 18, 2024

Individuals or Groups That Are Most Skeptical of Marketing's Value At Their Company According to Senior Marketers Worldwide, May 2024 (% of respondents)

Individuals or Groups That Are Most Skeptical of Marketing's Value At Their Company According to Senior Marketers Worldwide, May 2024 (% of respondents)

Note

Respondents were asked "Which of the following individuals or groups are the most skeptical of marketing's value at your company?"

Methodology

Data is from the September 2024 Gartner “2024 Gartner Marketing Analytics and Technology Survey." 378 senior marketers worldwide were surveyed during April-May 2024.