Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

October 15, 2024

US Adults' Average Medical Debt, July 2024 (% of respondents)

Methodology

Data is from the Nationwide and Harris Poll "The Nationwide Retirement Institute 2024 Health Care Survey." 1,692 US adults ages 18+ were surveyed between July 9, 2024 and July 31, 2024. The survey was conducted online. Data is weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and smoking status to bring them in line with their actual proportions in the population (for those ages 28+). Gen Z (ages 18-27) data is weighted by age by gender, race/ethnicity, region, education, size of household, and smoking status.

Featured In

Data Drop: 4 Charts on How High Healthcare Costs Affect Consumer Behavior Medical debt will be banned from credit reports, per a new Biden administration regulation

Sources

The Harris Poll

Share

Chart Title

US Adults' Average Medical Debt, July 2024 (% of respondents)

Publication Date

October 15, 2024

Sources

The Harris Poll

Featured In

Data Drop: 4 Charts on How High Healthcare Costs Affect Consumer Behavior Medical debt will be banned from credit reports, per a new Biden administration regulation

Topics

Health Digital Health United States

Daily News

OOH spurs hike in awareness

OOH spurs hike in awareness

ChatGPT’s web traffic nearly tripled in a year

ChatGPT’s web traffic nearly tripled in a year

TV is a major driver of holiday gift inspiration

TV is a major driver of holiday gift inspiration

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Marketers use genAI to customize video ads

Marketers use genAI to customize video ads

Holiday shopping is entering a Gen Z, mobile, and AI era

Holiday shopping is entering a Gen Z, mobile, and AI era

Loyalty programs give RMNs an advantage in the age of agentic AI

Loyalty programs give RMNs an advantage in the age of agentic AI

Ad schools overhaul curriculum as AI reshapes junior roles, expectations

Ad schools overhaul curriculum as AI reshapes junior roles, expectations

Streaming Upfront growth usurps primetime TV, and there’s no going back

Streaming Upfront growth usurps primetime TV, and there’s no going back

Rising health concerns drive demand for NA and low-ABV options

Rising health concerns drive demand for NA and low-ABV options

Retail promotions buoyed July sales, but inflation worries are rising

Retail promotions buoyed July sales, but inflation worries are rising

Self-service data access is still missing from most retail media networks

Self-service data access is still missing from most retail media networks

When campaigns miss the mark and how to make it right

When campaigns miss the mark and how to make it right

ESPN’s evolution to a direct to consumer brand begins today

Latest Reports

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

US B2B Martech Spending Forecast 2025

US B2B Martech Spending Forecast 2025

Consumer Distrust in Healthcare 2025

Consumer Distrust in Healthcare 2025

Infopack: Japan 2025

Infopack: Japan 2025

Infopack: Video Games 2025

Infopack: Video Games 2025

What the Rise of GenAI Assistants Means for Retail Media

What the Rise of GenAI Assistants Means for Retail Media

Real-Time Payments Trends 2025

Real-Time Payments Trends 2025

US Social Ad CPMs Forecast 2025

US Social Ad CPMs Forecast 2025

Triopoly Advertising Earnings Q2 2025

Triopoly Advertising Earnings Q2 2025

US Time Spent vs. Ad Spending 2025

US Time Spent vs. Ad Spending 2025

Infopack: Indonesia Commerce Landscape 2025

Infopack: Indonesia Commerce Landscape 2025

5 Overlooked Digital Ad Opportunities

5 Overlooked Digital Ad Opportunities

Creator Economy Explainer 2025

Creator Economy Explainer 2025

Unlocking Data and AI’s Promise in Banking

Unlocking Data and AI’s Promise in Banking

Mexico Ad Spending Benchmarks: 2025

Mexico Ad Spending Benchmarks: 2025

Popular on EMARKETER

Google AI Overviews decrease referral traffic as much as 25%

Google AI Overviews decrease referral traffic as much as 25%

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Walmart broadens DSP partnerships beyond The Trade Desk

Walmart broadens DSP partnerships beyond The Trade Desk

OOH spurs hike in awareness

OOH spurs hike in awareness

The advertising industry faces a Gen Z hiring paradox

The advertising industry faces a Gen Z hiring paradox

YouTube and Netflix cement dominance as streaming nears half of TV use

YouTube and Netflix cement dominance as streaming nears half of TV use

Netflix’s growth proves its position as the top streaming service for advertisers

Netflix’s growth proves its position as the top streaming service for advertisers

ChatGPT’s web traffic nearly tripled in a year

ChatGPT’s web traffic nearly tripled in a year

YouTube throws hat in the ring for Academy Awards streaming rights

YouTube throws hat in the ring for Academy Awards streaming rights

Meta splits AI division, cancels frontier model, and braces for departures as talent war intensifies

Meta splits AI division, cancels frontier model, and braces for departures as talent war ...

TV is a major driver of holiday gift inspiration

TV is a major driver of holiday gift inspiration

Programmatic ad waste grows 34% in two years, per ANA

Programmatic ad waste grows 34% in two years, per ANA

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Gen Z’s media consumption habits outline the path ahead for advertisers

Gen Z’s media consumption habits outline the path ahead for advertisers

"Behind the Numbers" Podcast

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Trending in United States

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Google AI Overviews decrease referral traffic as much as 25%

Google AI Overviews decrease referral traffic as much as 25%

Walmart broadens DSP partnerships beyond The Trade Desk

Walmart broadens DSP partnerships beyond The Trade Desk

Programmatic ad waste grows 34% in two years, per ANA

Programmatic ad waste grows 34% in two years, per ANA

GenAI reshapes ad creative, but trust still lags behind

GenAI reshapes ad creative, but trust still lags behind

Gen Z’s media consumption habits outline the path ahead for advertisers

Gen Z’s media consumption habits outline the path ahead for advertisers

OOH spurs hike in awareness

OOH spurs hike in awareness

YouTube and Netflix cement dominance as streaming nears half of TV use

YouTube and Netflix cement dominance as streaming nears half of TV use

The advertising industry faces a Gen Z hiring paradox

The advertising industry faces a Gen Z hiring paradox

Netflix’s growth proves its position as the top streaming service for advertisers

Netflix’s growth proves its position as the top streaming service for advertisers

ChatGPT’s web traffic nearly tripled in a year

ChatGPT’s web traffic nearly tripled in a year

Meta makes strides in ad automation goals with new features to consolidate targeting

Meta makes strides in ad automation goals with new features to consolidate targeting

YouTube throws hat in the ring for Academy Awards streaming rights

YouTube throws hat in the ring for Academy Awards streaming rights

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

From hidden costs to full control: Georgia-Pacific’s programmatic pivot

Meta splits AI division, cancels frontier model, and braces for departures as talent war intensifies

Meta splits AI division, cancels frontier model, and braces for departures as talent war ...