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September 24, 2024
Most Important Bank Services/Features According to US Banking Customers, July 2024 (% of respondents)
Methodology
Data is from the September 2024 Nerdwallet report titled "2024 State of Banking Report" conducted by The Harris Poll. 2,095 US adults ages 18+, of which 1,996 with financial accounts, were surveyed online during July 9-11, 2024.