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August 28, 2024
Brands' Willingness to Advertise Alongside AI-Generated Content Is Growing Quickly (% of US advertisers and agencies willing to advertise within AI-generated content if accuracy and brand suitability can be verified, 2023 & 2024)
Note
Data was provided to EMARKETER by Advertiser Perceptions.Methodology
Data is from the August 2024 Advertiser Perceptions report titled "Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?" 250 US brand advertisers and agencies were surveyed online during June 3-6, 2024. Respondents were involved in media brand selection decisions, spending at least $1 million annually on advertising.Chart Title
Brands' Willingness to Advertise Alongside AI-Generated Content Is Growing Quickly (% of US advertisers and agencies willing to advertise within AI-generated content if accuracy and brand suitability can be verified, 2023 & 2024)Publication Date
August 28, 2024