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September 24, 2024

Factors That Have Caused Consumers Worldwide* to Switch Brands, June 2024 (% of respondents)

Factors That Have Caused Consumers Worldwide* to Switch Brands, June 2024 (% of respondents)

Methodology

Data is from the September 2024 Emarsys report titled "Customer Loyalty Index 2024: Global." 10,041 consumers in Australia, Germany, the United Arab Emirates, the UK, and the US were surveyed online by Opinion Matters during June 12-17, 2024. Additional research from 2,000 adults ages 18+ was gathered by 3Gem Research and Insights during June 20-24, 2024.