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September 10, 2024

Leading Social Media Platforms for Product Discovery According to Social Media Users Worldwide, July 2024 (% of respondents)

Methodology

Data is from the September 2024 Sprout Social "The 2024 Social Media Content Strategy Report: A Playbook for Every Network." 4,400 consumers worldwide were surveyed online during June 28-July 10, 2024 by Cint. Respondents were ages 18+, located in Australia, Canada, Ireland, the UK, and the US, have at least one social media account, and follow at least five brands on social media.