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August 28, 2024
Attitudes of US Advertisers and Agencies Toward Advertising in the News Category/Content, 2022-2024 (% of respondents who agree)
Description
Respondents were asked, "How much do you agree with the following statements about the News category/content?"Note
Respondents were asked, "How much do you agree with the following statements about the News category/content?" Data was provided to EMARKETER by Advertiser Perceptions.Methodology
Data is from the August 2024 Advertiser Perceptions report titled "Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?" 250 US brand advertisers and agencies were surveyed online during June 3-6, 2024. Respondents were involved in media brand selection decisions spending at least $1 million annually on advertising.Chart Title
Attitudes of US Advertisers and Agencies Toward Advertising in the News Category/Content, 2022-2024 (% of respondents who agree)Publication Date
August 28, 2024