ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Social Media Update Q2 2021

Consumer Attitudes Toward Digital Advertising 2021

Marketing with Stories 2021

Banking-as-a-Service

Digital Account Opening

Explore More Research

Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

May 31, 2024

Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents)

Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents)

Methodology

Data is from a Baymard survey. 1,012 US adults ages 18+ were surveyed on February 7, 2024.

Featured In

Extra costs are the No. 1 reason consumers abandon online cartsCart abandonment benchmark: Which categories have the highest and lowest rates

Sources

Baymard

Chart Title

Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents)

Publication Date

May 31, 2024

Sources

Baymard

Featured In

Extra costs are the No. 1 reason consumers abandon online cartsCart abandonment benchmark: Which categories have the highest and lowest rates
Topics
Digital Shoppers & BuyersShipping & DeliveryCheckoutUnited States