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April 3, 2024

Most Important Customer Trends That Retail Marketers Worldwide Are Watching for in 2024, Nov 2023 (% of respondents)

Most Important Customer Trends That Retail Marketers Worldwide Are Watching for in 2024, Nov 2023 (% of respondents)

Methodology

Data is from the April 2024 Mediaocean "2024 Retail Advertising Outlook Report." 117 retail marketing professionals worldwide were surveyed during November 2023 by TechValidate. The survey included insights reflecting input from Mediaocean's customers and partners, focused on key consumer and technology trends along with projected media investments.