Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
January 16, 2024
Average Budget Allocation Across Data Types for Targeting in 2024 According to US Advertisers, Nov 2023 (% of budget)
Methodology
Data is from the January 2024 Proximic "2024 State of Programmatic Report." Almost 200 US advertising decision-makers were surveyed during November 14-22, 2023. Respondents were from brands, agencies, and publishers who oversee programmatic advertising at their company.Featured In
5 charts on cookie deprecationChart Title
Average Budget Allocation Across Data Types for Targeting in 2024 According to US Advertisers, Nov 2023 (% of budget)Publication Date
January 16, 2024