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January 16, 2024
Average Budget Allocation Across Data Types for Targeting in 2024 According to US Advertisers, Nov 2023 (% of budget)
Methodology
Data is from the January 2024 Proximic "2024 State of Programmatic Report." Almost 200 US advertising decision-makers were surveyed during November 14-22, 2023. Respondents were from brands, agencies, and publishers who oversee programmatic advertising at their company.Featured In
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Average Budget Allocation Across Data Types for Targeting in 2024 According to US Advertisers, Nov 2023 (% of budget)Publication Date
January 16, 2024