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January 12, 2024
Reasons Why Pix Users in Brazil Use Pix, Aug 2023 (% of respondents)
Note
Data was provided to Insider Intelligence | eMarketer by Confederação Nacional de Dirigentes Lojistas (CNDL).
Methodology
Data is from the January 2024 Serviço de Proteção ao Crédito (SPC Brasil) and Confederação Nacional de Dirigentes Lojistas (CNDL) report titled "Meios de pagamento" in partnership with Offerwise. 667 internet users ages 18+ who reside in state capitals in Brazil were surveyed online during July 31-August 8, 2023. The margin of error for the respondents is +/-3.8 percentage points with a 95% confidence level. Results were weighted to be representative of the state capitals in which they were gathered as well as by age, gender, and socioeconomic class.