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November 30, 2023
Areas of Attribution and Emerging Media US Brand and Agencies Will Be Significantly/Somewhat More Focused in 2024, Nov 2023 (% of respondents)
Note
Respondents were asked, "Do you expect to focus more, less, or the same amount of time and/or resources in 2024 (vs. 2023) on the following?"Methodology
Data is from the November 2023 Interactive Advertising Bureau (IAB) report "2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth." 203 US advertising buy-side decision-makers during October 20-November 9, 2023. Respondents include agencies (59%), brands (32%) and other (9%) in the job title of director and higher (79%), manager (19%) or junior (2%).Chart Title
Areas of Attribution and Emerging Media US Brand and Agencies Will Be Significantly/Somewhat More Focused in 2024, Nov 2023 (% of respondents)Publication Date
November 30, 2023