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Explore our Research →Luxury consumers lose faith in the economy
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Jul 17, 2025
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Jul 16, 2025
Why is MMM making a comeback?
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Jewelry emerges as luxury’s bright spot
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Jul 16, 2025
Marketers risk missing AI traffic by ignoring desktop
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Jul 16, 2025
Google, Anthropic, OpenAI, Meta: We’re losing visibility into AI
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Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
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Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Jul 15, 2025
Marketers rush to unify social, CTV strategies
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Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 29, 2023
Adobe Analytics US Shopping Day Results vs. Insider Intelligence Forecasts, 2023 (billions and % change vs. prior year)
Note
eMarketer data includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods salesMethodology
Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions; Data is also from a November 2023 Adobe press release. Data is based on the analysis of over one trillion visits to sites and over 100 million SKUs. Adobe Analytics measures transactions from 85 of the top 100 US online retailers.Chart Title
Adobe Analytics US Shopping Day Results vs. Insider Intelligence Forecasts, 2023 (billions and % change vs. prior year)Publication Date
November 29, 2023
