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October 18, 2023
Type of Content That Adults in North America Most Often Research on Their Smartphone While Shopping In-Store, Aug 2023 (% of respondents)
Methodology
Data is from the October 2023 1WorldSync report titled "Consumer Product Content Benchmark: A Deep-Dive on Consumer Trust." 1,500 adults ages 18+ in Canada and the US were surveyed online during August 2023. Results represent the population-weighted, percentage share of the sample selecting each option.Chart Title
Type of Content That Adults in North America Most Often Research on Their Smartphone While Shopping In-Store, Aug 2023 (% of respondents)Publication Date
October 18, 2023