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August 1, 2023

Podcast Listeners in China and Select Regions Worldwide, 2021-2027 (millions)

Podcast Listeners in China and Select Regions Worldwide, 2021-2027 (millions)

Note

Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Podcast Listeners in China and Select Regions Worldwide, 2021-2027 (millions) | EMARKETER