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May 2, 2023
Digital Grocery Shopper Customer Share, by Household Income and Type of Retailer, 12 months ending December 2022 (% of total in each category)
Methodology
Data is from the May 2023 Brick Meets Click, "Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S" sponsored by Mercatus. 20,948 US adults ages 18+ who participated in their household's grocery shopping were surveyed online over 12 months in 2022.