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May 1, 2023

Solutions That Hold the Greatest Promise in Replacing Cookie-Dependent Solutions According to Advertisers and Publishers Worldwide, Feb 2023 (% of respondents)

Note

Respondents were asked, "Which solutions does your organization believe holds the greatest promise in replacing cookie-dependent solutions?" Data was provided to Insider Intelligence by DoubleVerify.

Methodology

Data is from a May 2023 DoubleVerify report titled "Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving." 406 advertisers and 404 publishers worldwide were surveyed during February 2023.

Featured In

Ad industry split on the best cookie alternative as Google’s phaseout loomsProgrammatic Advertising Trends Q2 2023SPO is reshaping the ad tech landscape, finally forcing SSPs to adapt or dieUnified ID 2.0 gains momentum as industry giants embrace privacy-focused advertisingThe state of programmatic advertising in 5 chartsIdentity Resolution H2 2023What’s on ad executives’ minds as they hit the home stretch toward ID deprecation? 5 charts to prepare marketers for 20245 charts on marketing data, targeting, and measurement for 2024

Sources

DoubleVerify

Chart Title

Solutions That Hold the Greatest Promise in Replacing Cookie-Dependent Solutions According to Advertisers and Publishers Worldwide, Feb 2023 (% of respondents)

Publication Date

May 1, 2023

Sources

DoubleVerify

Featured In

Ad industry split on the best cookie alternative as Google’s phaseout loomsProgrammatic Advertising Trends Q2 2023SPO is reshaping the ad tech landscape, finally forcing SSPs to adapt or dieUnified ID 2.0 gains momentum as industry giants embrace privacy-focused advertisingThe state of programmatic advertising in 5 chartsIdentity Resolution H2 2023What’s on ad executives’ minds as they hit the home stretch toward ID deprecation? 5 charts to prepare marketers for 20245 charts on marketing data, targeting, and measurement for 2024
Topics
Consumer Privacy & SecurityData
Worldwide

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