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March 1, 2023
US D2C Ecommerce Sales Growth for Digitally Native Brands vs. Established Brands, 2019-2025 (% change)
Note
Estimates capture only ecommerce sales through a self-branded ecommerce site or app, although many brands utilize physical retail and third-party ecommerce as additional channels. Examples of established D2C brands include adidas, Apple, Gap, and Nike. Examples of digitally native D2C brands include ... Bonobos, Casper, Dollar Shave Club, Glossier, Peloton, and Warby Parker.Methodology
Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.Featured In
Walmart offloads Bonobos as it shifts away from D2C ecommerceD2C Brands 2023D2C brands Warby Parker and Allbirds made gains in Q1 Skims looks to brick-and-mortar retail for growth as digitally native D2C ecommerce sales slow5 charts showing D2C’s shift toward established brandsWarby Parker’s Q2 sales soar 11% while Allbirds’ revenues fall 10%Skechers and Deckers set their sights on sneaker dominanceSources
Chart Title
US D2C Ecommerce Sales Growth for Digitally Native Brands vs. Established Brands, 2019-2025 (% change)Publication Date
March 1, 2023