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June 14, 2022

Average Number of Total vs. Active Loyalty Membership Among US Consumers, 2020-2022

Average Number of Total vs. Active Loyalty Membership Among US Consumers, 2020-2022

Methodology

Data is from the June 2022 Bond report titled "The Loyalty Report" in partnership with Visa. Approximately 17,000 US consumers were surveyed each year of the survey.