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September 15, 2022
US Holiday Season Sales, In-Store vs. Nonstore*, 2019-2022 (billions)
Methodology
Data is from a September 2022 Bain & Company report titled "2022 Holiday Shopping Outlook." Holiday season is November and December only. Bain defines US retail sales as unadjusted in-store and nonstore (ecommerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants. Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.Chart Title
US Holiday Season Sales, In-Store vs. Nonstore*, 2019-2022 (billions)Publication Date
September 15, 2022