Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
September 1, 2022
Top 5 Reasons US Social Media Users Have Not Made a Purchase on Social Media, June 2022 (% of respondents )
Methodology
Data is from the September 2022 Insider Intelligence "US Digital Trust Survey 2022." Insider Intelligence surveyed 2,225 social media users in the US between May 20 and June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.1 percentage points at the 95% confidence interval.Featured In
Pinterest pins its hopes on shoppingSources
Chart Title
Top 5 Reasons US Social Media Users Have Not Made a Purchase on Social Media, June 2022 (% of respondents )Publication Date
September 1, 2022