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October 5, 2022
Important Brand Attributes to US Consumers When Considering Whether or Not to Make a Purchase, Aug 2022 (% of respondents)
Note
Respondents were asked, "To what extent are each of the following brand attributes important to you when considering whether or not to make a purchase?" Data was provided to Insider Intelligence by Finn Partners.Methodology
Data is from the October 2022 R.R. Donnelley & Sons Company (RRD) "The Macro Marketing Report." 502 US marketers and 1,001 US adults ages 18+ were surveyed online during August 9-17, 2022. Marketer respondents worked in-house and have insight into the the decision-making process at their company. Marketer respondents were also from companies with $100 million and over in annual revenues from various industries. In comparison, 250 marketers and 1,003 consumers were surveyed in 2021.Chart Title
Important Brand Attributes to US Consumers When Considering Whether or Not to Make a Purchase, Aug 2022 (% of respondents)Publication Date
October 5, 2022