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June 1, 2022

Retail Ecommerce Sales Penetration of Grocery Products, by Category, 2016-2025 (% of total retail sales in each group)

Retail Ecommerce Sales Penetration of Grocery Products, by Category, 2016-2025 (% of total retail sales in each group)

Note

Grocery items are products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables; excludes restaurant sales. Food and beverages includes packaged foods, fresh foods, and beverages. ... Health and personal care includes over-the-counter products such as medicines, vitamins and supplements, personal care/hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Pet products includes includes pet food and supplies; excludes pet medicine.

Methodology

Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.