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May 5, 2022
Categories Where US Adults Are Prioritizing Spending vs. Cutting Back due to Inflation, April 2022 (% of respondents in each group)
Note
Data was provided to Insider Intelligence by First Insight. This data is being featured as part of our special coverage of tech and economic uncertainty.Methodology
Data is from a May 2022 First Insight report titled "The State of Consumer Spending: Inflation Impacting Consumer Confidence." 1,000 US adults ages 18+ were surveyed online during April 2022. The sample was proportionately balanced by generation, region, and gender.Featured In
Sky-high US inflation is giving consumers pause before buyPrime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday itemsWalmart says high food prices are keeping customers from spending on discretionary categoriesInflation slowed in July, but consumers see little reliefInflation slowed in July. That’s good news for advertisers.A small bump in consumer sentiment is a brief relief for the ad industrySpotlight: US Consumers During an Era of UncertaintySources
Chart Title
Categories Where US Adults Are Prioritizing Spending vs. Cutting Back due to Inflation, April 2022 (% of respondents in each group)Publication Date
May 5, 2022