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Explore our Research →The big answers: EMARKETER Daily quiz
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 1, 2022
Types of Purchases US Consumers Feel Provide the Most Value for Earning Cash-Back Credit Card Rewards, May 2022 (% of respondents)
Note
Respondents were asked, "When considering a cash-back rewards credit card, which of the following types of purchases would provide the most valuable ways for you to earn rewards? Select up to 3."Methodology
Insider Intelligence surveyed 1,455 prospective cash-back credit card users in the US between April 21 and May 6, 2022, to gauge consumers' preferences and the value they place on 49 digital/emerging credit card cash-back rewards features. Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 18–76), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.6 percentage points at the 95% confidence interval. Additionally, scorecards were created for leading consumer no-annual-fee cash-back credit cards, which were chosen by Insider Intelligence based on the size of their respective issuer's 2021 year-end domestic credit card loans outstanding and ranked by performance across the categories studied.Chart Title
Types of Purchases US Consumers Feel Provide the Most Value for Earning Cash-Back Credit Card Rewards, May 2022 (% of respondents)Publication Date
July 1, 2022
