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April 20, 2022

Adults in Select Countries Who Have Participated in/Heard of a Livestream Shopping Event, Q1 2022 (% of respondents in each group)

Adults in Select Countries Who Have Participated in/Heard of a Livestream Shopping Event, Q1 2022 (% of respondents in each group)

Methodology

Data is from the April 2022 Klarna "Shopping Pulse" conducted by Nepa. During Q1 2022, 11,740 adults ages 18+ across 11 countries (Australia, Austria, Belgium, Finland, France, Germany, the Netherlands, Norway, Sweden, the UK, and the US) were surveyed by Nepa during Q1. The sample sizes are nationally representative, including both Klarna users and non-Klarna users.