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February 28, 2022
Actions Their Company Has Taken to Increase the Trust of Their Brand in the Face of Privacy Concerns According to US CMOs, Feb 2022 (% of respondents)
Note
Respondents were asked, "Which of the following actions, if any, has your company taken to increase the trust of your brand in the face of privacy concerns?"Methodology
Data is from the February 2022 Duke University's Fuqua School of Business "The CMO Survey: February 2022" commissioned by Deloitte and American Marketing Association. 320 US CMOs were surveyed online during January 11-February 7, 2022. 96.6% of respondents were VP-level or above at for-profit companies. Respondents identified their company's business focus as B2B services (37.7%), B2B product (33.3%), B2C product (18.9%), or B2C services (10.1%) with sales revenues of less than $25 million (30.2%) or more than $26 million (69.9%) with a number of employees of fewer than 100 (29.5%) or more than 100 (70.5%) from various industries.Chart Title
Actions Their Company Has Taken to Increase the Trust of Their Brand in the Face of Privacy Concerns According to US CMOs, Feb 2022 (% of respondents)Publication Date
February 28, 2022