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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 21, 2021
US Opt-In and Adoption Rates for App Tracking Transparency (ATT) and iOS 14.5, Dec 2021 (% of users)
Methodology
Data is from a December 2021 AppsFlyer report titled "The Impact of iOS 14+ & ATT on the Mobile App Economy." The data sample in this report was composed of 4,002 apps that implemented app tracking transparency (ATT) and 37 million instances in which users saw the ATT prompt and chose whether to allow or deny "tracking" in the past week (Dec 13-19, 2021). All data used in the report is measured by AppsFlyer, the leading mobile attribution and marketing analytics company that measures the effectiveness of its clients’ app marketing campaigns. This is done via integrations with leading media partners, as well as its proprietary SDK implemented in its clients’ apps. All data is anonymous and aggregated.Featured In
Advertising is still recovering after a year of AppTrackingTransparencyThe data collection strategies that have emerged from Apple’s privacy changesThe Shakeout From Apple’s Privacy UpdateMeta calls out AppTrackingTransparency as anti-competitiveApple’s ad success could spell trouble for ATTApple wants a cut of social media’s ‘boosted’ post revenuesSources
Chart Title
US Opt-In and Adoption Rates for App Tracking Transparency (ATT) and iOS 14.5, Dec 2021 (% of users)Publication Date
December 21, 2021
